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Dubai and Abu Dhabi Firms Involved in Crypto: Regulatory Pitfalls to Avoid When Dealing with EU or UK Clients

By on September 26, 2024

Co-Authors:

Continuing developments in the crypto regulatory sphere have significantly increased the attractiveness of Dubai and Abu Dhabi for crypto firms with global ambitions. Firms should remember, however, that they may also need to comply with the EU or UK crypto regulatory regimes, especially when engaging with clients or investors from these jurisdictions.

In this article, we summarise recent crypto developments in the Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM), and discuss the pitfalls crypto firms should avoid when dealing with EU or UK clients.

Recent Crypto Developments in Dubai and Abu Dhabi

Both DIFC and ADGM have historically been very active in the crypto sphere.

Most recently, on 13 March 2024, DIFC released its DIFC Law No. 2 of 2024 (Digital Assets Law) providing for a comprehensive set of rules relating to crypto-assets. Among other things, the Digital Assets Law defined a ‘Digital Asset’ as an asset which:

“(a) exists as a notional quantitative unit manifested through the combination of the active operation of software by a network of participants and network-created data;

(b) exists independently of any particular person and legal system; and

(c) is not duplicable and the use or consumption of the thing by one person or a specific group of persons necessarily prejudices the use or consumption of the thing by one or more other persons”.

In response to diverging case law on how crypto-assets should be qualified, the Digital Assets Law clarified that they should be considered as intangible property that is neither a thing in possession nor a thing in action. Specific rules have been introduced relating to the change of control, the transfer of legal title, the exercise of rights upon insolvency and the recovery of crypto-assets.

On the ADGM side, on 18 December 2023, its Financial Services Regulatory Authority released updated Guidance on Regulation of Virtual Asset Activities. Among other things, the Guidance sets out the legal framework for crypto firms willing to operate as multilateral trading facilities for crypto-assets, which have recently proven to be increasingly popular amongst investors.

Providing Crypto Services to EU clients

Dubai and Abu Dhabi-based firms willing to engage with clients based in the EU should carefully assess the applicable regulatory regime. Depending on the type of crypto products and services they offer, firms may fall within the scope of EU Regulation 2023/1114 on markets in crypto-assets (MiCA) or under the regime of EU Directive 2014/65/EU (MiFID II).

Under MiCA, non-EU firms providing crypto products or services to EU clients will require an authorisation unless such products or services are provided at the own initiative of the EU client. As clarified by the European Securities and Markets Authority (ESMA), this so-called “reverse solicitation” exemption is, however, “very narrowly framed and as such must be regarded as the exception; and it cannot be assumed, nor exploited to circumvent MiCA.” Indeed, the reverse solicitation rule under the MiCA regime is much stricter than in other regulations so far. In addition, ESMA reiterated that (in practice usually used) standardised contractual clauses or disclaimers in which clients declare that the products or services are provided at their own initiative are not relevant for assessing whether the activity falls within the scope of exemption or not.

For the purposes of MiCA, “solicitation” includes the promotion, advertisement or offer of crypto-assets or services by any means, including social media platforms or mobile applications as well as “promotions, advertisements and offers of a general nature and addressed to the public (with a broad and large reach) such as, for instance, brand advertisements by way of sponsorship deals.” This also includes the promotion of a crypto product or service by a third party, which may also be attributed to the provider and accordingly requires a license. Additionally, the reverse solicitation exception also no longer applies to pre-existing customers of the crypto service provider. This means that the (also individual) offering of products and services to pre-existing EU customers requires permission, as does the offering of services to the market in general.

Learn more by watching our webinar, Are You Ready for MiCAR?

Providing Crypto Services to UK clients

Crypto firms should assess the applicable regulatory regime even more carefully when engaging with UK clients, given that they will unlikely be able to rely on the “reverse solicitation” exemption.

Under the Financial Services and Markets Act 2000, non-UK firms may not provide regulated services to clients based in the UK unless they are authorised, or rely on an exclusion. Although the UK Government is still working on how to incorporate crypto-assets into the existing UK financial regulatory regime (noting that derivatives referencing crypto-assets are already covered by specific rules), it has indicated that the Overseas Persons Exclusion (which is the UK equivalent of the “reverse solicitation” exemption) will not be available to non-UK firms providing crypto services to UK clients.

Non-UK firms may not engage in the marketing of investment activity relating to specific crypto-assets to UK clients without an authorisation, approval of such marketing by an authorised person, or reliance on an exemption. Here, although the Overseas Communicator Exemptions (which are the UK equivalents of the “reverse solicitation” exemption for marketing activities) would generally be available, a number of other exemptions will not be available to non-UK crypto firms (such as the high-net-worth individuals or self-certified sophisticated investors exemptions).

Please do not hesitate to call with any questions you may have. Our experienced team are here to help you to navigate through the complexities of EU and UK crypto regulatory regimes.

Endnotes

[1] DIFC Law No. 2 of 2024: https://edge.sitecorecloud.io/dubaiintern0078-difcexperie96c5-production-3253/media/project/difcexperiences/difc/difcwebsite/documents/laws–regulations/digital_assets_law_2_of_2024.pdf.

[2] Guidance – Regulation of Virtual Asset Activities in ADGM, Financial Services Regulatory Authority, December 18, 2023: https://en.adgm.thomsonreuters.com/sites/default/files/net_file_store/Guidance-Regulation_ofVirtual_Asset_Activities_in_ADGM_(VER05.181223).pdf.

[3] ‘How The UAE Became A Crypt Hub Poised For Explosive Growth’, Forbes, November 16, 2023: https://www.forbes.com/sites/digital-assets/2023/11/16/how-the-uae-became-a-crypto-hub-poised-for-explosive-growth/?sh=667c494c32a8.

[4] Article 61 of MiCA: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R1114-20240109.

[5] ‘ESMA clarified timeline for MiCA and encourages market participants and NCAs to start preparing for the transition’, ESMA, October 17, 2023, Page 5: https://www.esma.europa.eu/sites/default/files/2023-10/ESMA74-449133380-441_Statement_on_MiCA_Supervisory_Convergence.pdf.

[6] Consultation Paper on the draft guidelines on reverse solicitation under the MiCA, ESMA, January 29, 2024, Paragraph 18: https://www.esma.europa.eu/sites/default/files/2024-01/ESMA35-1872330276-1619_Consultation_Paper_on_the_draft_guidelines_on_reverse_solicitation_under_MiCA.pdf

[7] Idem, Paragraph 12.

[8] Prohibiting the sale to retail clients of investment products that reference cryptoassets – Policy Statement PS20/10, Financial Conduct Authority, October 2020: https://www.fca.org.uk/publication/policy/ps20-10.pdf.

[9] Future financial services regulatory regime for cryptoassets – Response to the consultation and call for evidence, HM Treasury, October 2023, Paragraph 4.33: https://assets.publishing.service.gov.uk/media/653bd1a180884d0013f71cca/Future_financial_services_regulatory_regime_for_cryptoassets_RESPONSE.pdf.

[10] Financial promotion rules for cryptoassets – Policy Statement PS23/6, Financial Conduct Authority, June 2023, Section 1.17: https://www.fca.org.uk/publication/policy/ps23-6.pdf.

Renate Prinz
Renate Prinz focusses her practice on corporate law, national and international mergers, and acquisitions (M&A) and corporate reorganizations. She also advises at the interface with financial regulatory aspects, especially in connection with corporate transactions and/or licensing issues. Renate is experienced in advising national and foreign investment companies, credit, and financial services institutions on all aspects of German and European financial supervisory law. She furthermore has extensive experience in acting for clients in the industrial, retail, and public sectors. Furthermore, Renate publishes in corporate and financial supervisory law on a regular basis.

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